Head Of Sales
Mixed reality specialist, Luminous Group, has appointed a new chairman providing additional expertise as the company branches further into the food and beverage industry.
With over two decades of experience in the technology and food industries, Will Parker, brings a wealth of expertise to the team and will be instrumental in helping with the company’s transition into new markets.
Parker was introduced to Luminous by Mercia Asset Management which recently aided a second round of investment for the Ouseburn-based company, raising over £400,000.
On what attracted him to Luminous Group, Mr Parker said: “What was really appealing was Luminous’ new offering, traXR. This new software presents a real opportunity for the food industry but also a much wider range of industries such as pharmaceuticals, medicine and cosmetics.”
traXR will help prevent outbreaks of pathogens in manufacturing plants by using spatial mapping to record swab locations and tracking results to identify high risk areas where dangerous bacteria such as salmonella and listeria could be present. The information is presented in real time through a mixed reality headset, which allows the user to track and add information whilst walking the factory floor.
Parker added: “The software provides real-world practice and puts a virtual envelope around it, which, as someone whose been involved in technology for a long time, is fascinating to me.”
Ben Bennett, Managing Director at Luminous Group, said: “It’s terrific to have someone with Will’s level of expertise and experience of the food and technology industries on board with us. We’re heading into new territory with traXR and Will shares our vision of the unlimited potential the software can truly have.
“With Will’s help we are looking to quadruple our turnover in the next five years; a massive feat, but one we believe is achievable.”
Based in Ouseburn’s Toffee Factory, Luminous Group, has worked with a range of high-profile clients including Aarsleff UK, Rentokil and Morgan Advanced Materials on a plethora of different mixed reality applications such as training and virtual recreations.
Luminous Group is a 3D technology and software development studio with a vast knowledge of augmented, virtual and cross reality. With a background in 3D mapping and an experienced team, it develops new software solutions using mixed reality, spatial computing and computer vision.